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Press Release Service
WHAT IS PRESS RELEASE?
A press release is a formal written statement issued to the media to announce something newsworthy. It serves as a communication tool for organizations, companies, or individuals to share information, events, or updates with journalists and the public.
WHY A PRESS RELEASE IS IMPORTANT FOR PUBLISHED AUTHORS
Gets the Word Out
Think of a press release as your book’s personal megaphone. It’s your chance to announce your masterpiece to the world—readers, journalists, bloggers, podcasters, and beyond. The better your announcement, the more buzz you create.
Catches Media Attention
Media outlets are always on the hunt for new stories, and a well-written press release is like a golden ticket. Whether it’s an interview, a feature article, or a review, the right press release can open doors you didn’t even know existed.
Makes You Easier to Find
A press release distributed online boosts your visibility. Search engines love fresh, relevant content, and your announcement could help your book pop up when potential readers are searching for their next read.
Here are the key features of a press release
Compelling Headline
This is the first thing people see, so it needs to grab attention. Think bold, exciting, and clear—make them want to read more!
Subheadline
A short line that adds a little more detail or intrigue. It gives readers a reason to keep going.
Release Date
Let people know when this news is good to share—whether it’s “for immediate release” or for a specific date.
Contact Information
Include your name, email, and phone number (or someone they can reach). Make it easy for people to follow up with you.
Dateline
Indicates the location and date of the release, formatted as: CITY, STATE (Month Day, Year).
Engaging Lead Paragraph
Hit them with the most important details right away—who, what, when, where, and why. Keep it exciting and to the point.
Body Content
The body is where you tell the full story. Share what makes your book special, add some background that hooks people deeper.
Your Bio or Credentials
Tell them why you are the person they should care about—your background, achievements, or personal connection to the story.